FRAMING IN DECISION MAKING INVESTMENT AT INDONESIA STOCK EXCHANGE

Investment decision making is rational because investors want the prospect of return with risk preferences through initial confidence determination by framing. The purpose of this study is to obtain empirical evidence of investors men tal accounting behavior in investment decisions with the use of framing in the Indonesia Stock Exchange (IDX). The research design is descriptive qualitative research. The information given is the investor who invests in the Indonesia Stock Exchange. The unit of analysis is individual investors and as members of the Indonesian Securities Investor Society (MISI). The units are analyzedindividual investors. Analyze data using content analysis. The results show investor behavior in investment allocation chooses neutral risk preference for utility maximization if described with a negative frame.Conversely, investor behavior will be different if done with a positive frame.This study provides new theoretical evidence into the behavior of investor decision making with a positive frame in Indonesia. The findings of this research will be useful for public go companies in providing publication and dissemination of information with good news signals in the Indonesian capital market.

1.  UEU-Proceeding-20530-14_0022.pdf - 576 KB

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